Fossil Unveil's Fashionable New Look to the Wrist Net Smart Watches

Posted by Michael Becce on Thursday, January 06, 2005 - 12:30 pm:

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FOR IMMEDIATE RELEASE
Press Contact:
Shannon Gotthelf
MRB Public Relations, Inc.
732.758.1100
sgotthelf@mrb-pr.com

Katrin Reifeiss
Fossil
212.279.2775
kreifeiss@fossil.com


FOSSIL UNVEIL’S FASHIONABLE NEW LOOK TO THE WRIST NET™ SMART WATCHES
New Designs From Fossil Continue to Blend Fashion and Technology


Richardson, Texas: January 6, 2005 -- Fossil, Inc. (NASDAQ: FOSL), a leading innovator of watch design, development and fashion accessories, announced two new cutting edge styles of the ABACUS® Wrist Net watches to compliment their existing line of smart watches. The new ABACUS Wrist Net smart watches are available in two different styles and feature new casings and an assortment of colorful integrated leather bands. Using the MSN® Direct wireless service developed by Microsoft Corporation, the ABACUS Wrist Net enables people to stay connected to customized information by delivering personalized news, weather, sports scores, stock quotes, horoscopes, lottery results, personal messages, entertainment news, movie listings and times, and more.

Fossil’s ABACUS technology brand is available in the consumer electronics retail channel and on the www.abacuswatches.com web site. The latest ABACUS Wrist Net Smart Watch styles will hit stores shelves in the Spring and are priced at a MSRP of $129.99 USD.

MSN Direct now offers a choice of annual service plans so individuals can tailor service options to their needs. To provide people with a glimpse of available MSN Direct content, all Smart Watches for MSN Direct will receive select content automatically from the time of purchase. This content will include national news headlines, local temperature information and stock indices. MSN Direct service is available in the U.S. and Canada only. For $39.95 per year the ‘Smart Plan’ allows subscribers to receive news, entertainment content, horoscopes, sports updates, weather forecasts and personalized stock and lottery information, with the freedom to personalize content the user wants to receive. For an additional $20.00 per year, subscribers can also choose to receive calendar appointment reminders via Outlook and personal messaging through MSN Messenger.*
*Some offer restrictions may apply. Visit www.msndirect.com for complete details.

About Fossil Inc.
Fossil is a design, development, marketing and distribution company that specializes in consumer products predicated on fashion and value. The company's principal offerings include an extensive line of fashion watches sold under the company's proprietary and licensed brands. The company also offers complementary lines of small leather goods, belts, handbags, sunglasses, jewelry and apparel. The company's products are sold in department stores and specialty retail stores in over 90 countries around the world, in addition to the company's e-commerce website at www.fossil.com. Certain product, press release and SEC filing information concerning the Company is available at the website.

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