Time for Consumer Electronics to Innovate

Posted by Renee Kalia on Friday, March 16, 2007 - 04:38 pm:

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ATEC calls on consumer electronic retailers to ‘open-up’ to newer technology outside of the mainstream leading brands for their business ~

Publication: News Release

Companies are ignoring the impact that innovative technology can have on their brand, according to technical innovations specialist ATEC Associates Ltd.

ATEC argues that consumer electronic retailers often concentrate on websites, advertising and ‘playing it safe’ with leading brand names and completely overlook emerging technology with consumer ‘must-have’ appeal. Retailers are missing out on sales as a result of not endorsing innovative technology.

To address this, ATEC has partnered with specialist manufacturers Ego Lifestyle, Swedx and Sima Corporation and successfully obtained product endorsements from Harrods, Selfridges, Leekes and QVC. With publications and consumer statistics showing an ever increasing demand for innovations, electronic retailers who don't endorse the emerging technology concept could be doing so at their peril according to wi5.com (a website specialist of innovative technology).

Bobby Kalia, Managing Director of ATEC Associates says "Retailers are already losing thousands of pounds on mainstream consumer electronic products every year. Innovation technology is holding its value and could be the saviour retailers need. As the innovations market emerges, retailers could find themselves struggling to shift mainstream-branded goods to limit revenue losses caused by stock depreciation resulting from changing consumer demands"

for more information, email info@atecassociates.com or visit www.atecassociates.com