Mobile TV Continues Slow, Steady Growth

Posted by Admin on Wednesday, April 11, 2007 - 01:30 pm:

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The worldwide mobile TV broadcast market is expanding, as the number of commercially launched mobile TV broadcast networks will grow from 9 in 2006 to 13 in 2007, reports In-Stat (http://www.in-stat.com). The unavailability of spectrum is the largest barrier to the launch of more mobile TV services, particularly in Europe, the high-tech market research firm says.

"Over the next 10 years, as more spectrum is made available, in many cases when analog TV signals are shut off, more mobile TV broadcast services will launch," says Michelle Abraham, In-Stat analyst. "Another issue limiting the market today is the small number of mobile TV broadcast enabled handsets available in many markets."

Recent research by In-Stat found the following:

• Mobile TV broadcast subscribers will reach 125 million worldwide in 2011.
• Asia continued to have the greatest number of mobile TV broadcast subscribers through 2006.
• Mobile TV broadcast standards are proliferating, with the most recent being those suggested for the ATSC standard.

The research, "Mobile TV Broadcasts: Coming Soon to a Cell Phone Near You!" (#IN0703416MBS), covers the market for mobile TV broadcasting around the world. It addresses deployments of mobile TV broadcasting, including broadcast TV and entertainment-on-demand, which are received on a mobile receiver via a broadcast network, as opposed to video streaming services available via the cellular network. It contains forecasts for worldwide mobile TV broadcast subscribers, annual revenue, and average revenue per subscriber, segmented by region through 2011. It also provides analysis of the various mobile TV technical standards.

For more information on this research or to purchase it online, please visit:
http://www.instat.com/catalog/ccatalogue.asp?id=294 or contact a sales representative:

The price is $3,495 (US).

This research is part of In-Stat's Multimedia Broadband Service, which provides a worldwide, comprehensive perspective of multimedia broadband markets, analyzing cable, video-over-DSL, DBS, and IPTV services, and digital terrestrial broadcast. It examines subscribers, business models, industry agendas, and key cross-market combatants.

Related research from In-Stat includes:

The Mobile Video research service (http://www.instat.com/catalog/ccatalogue.asp?id=294): A multidisciplinary report service that provides comprehensive analysis of the entire value chain of the burgeoning mobile video market including transmission infrastructure, middleware, applications, terminals and silicon. The service covers global mobile broadcast standards, current and expected deployment, and consumer attitudes. This service is for companies interested in providing mobile video infrastructure and applications as well as broadcasters and mobile carriers who wish to provide mobile video services to consumers and includes broadcast and unicast technologies including digital broadcast and delivery over cellular (3G) networks.

Research Reports:

Consumers are Warming to Mobile Multimedia
http://www.instat.com/abstract.asp?id=231&SKU=IN0602910MCM

Mobile Video in Asia/Pacific: Ready to Soar
http://www.instat.com/abstract.asp?id=212&SKU=IN0703418CM

About In-Stat
Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat's experienced staff and in-depth research to support critical business, product and technology decisions. In-Stat's insights are derived from both a deep technology understanding and comprehensive research, which examines each segment of the value chain for each market. Regular and ongoing end-user demand and primary research surveys underpin much of the analysis, enabling In-Stat to provide incisive market knowledge and guidance on future market opportunities.

In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.