MP3 Player Worldwide Demand Remains Strong

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Video-Enabled Portable Media Players Will Outsell Audio-Only Models by 2009 Says In-Stat

Driven by increased broadband penetration, declining price points, and a growing catalogue of online audio and video content, the market for MP3 players and portable media players (PMPs) will remain strong over the next five years, reports In-Stat (http://www.in-stat.com). Nevertheless, according to In-Stat's latest primary research, the main reason consumers are purchasing portable MP3 players and video-capable PMPs today is for the devices' audio playback capability, the high-tech market research firm says.

"Only 11% of survey respondents say they will purchase a PMP primarily for its video playback function," says Stephanie Ethier, In-Stat analyst. "Still, the cost of incorporating video into portable devices continues to decline. As a result, In-Stat expects shipment growth of video-enabled PMPs to outpace that of audio-only MP3 players by the end of 2008."

Recent research by In-Stat found the following:

• Worldwide unit shipments for audio-only MP3 players and PMPs combined will reach 275 million units in 2011, up from 182 million in 2006.
  
  
• Of the 2,408 respondents to In-Stat's latest survey of US consumers, 52% own an MP3 player or PMP.
  
  
• In-Stat does not expect music-enabled cell phone shipments to displace dedicated PMP/MP3 player shipments any time soon, but there is an opportunity for cell phone manufacturers to capture those consumers who are considering cheap, audio-only MP3 players.

The research, "Worldwide Demand Remains Strong For MP3 and Portable Media Players" (#IN0703439ID), covers the worldwide market for MP3 players and portable media players. It provides forecasts for PMP/MP3 player unit shipments and revenue through 2011. It also includes analysis of In-Stat's US consumer survey concerning PMP/MP3 players. Finally, 2006 vendor market shares are included.

For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=27 or contact a sales representative: http://www.instat.com/sales.asp

The price is $3,495 (US).

About In-Stat
Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat's experienced staff and in-depth research to support critical business, product and technology decisions. In-Stat's insights are derived from both a deep technology understanding and comprehensive research, which examines each segment of the value chain for each market. Regular and ongoing end-user demand and primary research surveys underpin much of the analysis, enabling In-Stat to provide incisive market knowledge and guidance on future market opportunities via syndicated research products, custom consulting, and advisory services.

In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.