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Fujifilm FinePix Z100fd Ultra-Slim Digital Camera Announced

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 Z100fd

Super-Compact 5x Zoom Digital Camera Combines Cutting Edge Technology With High-Fashion Design

FUJIFILM U.S.A, Inc. today announced the launch of the latest in its ultra-compact, trendsetting Z-series - the FinePix Z100fd. Continuing on from where the popular FinePix Z5fd left off, the FinePix Z100fd comes in four stunning color combinations and is sure to be a hit with those who care as much about their own image as they do about the images they shoot.

Feature Packed
Despite being only 19.8mm thick, the 8-MegaPixel FinePix Z100fd is packed with state-of-the-art technologies and features. These include a mid-range Fujinon 5x optical zoom lens, the equivalent of a 36mm-180mm camera, a high-resolution 2.7", 230k pixel LCD with a reinforced glass coating for scratch-free durability and sensitivity settings of up to ISO 1600 that allow natural images that retain the atmosphere of evening events taken without the use of a flash. The FinePix Z100fd is also the first Z-series model to feature Fujifilm's Dual Image Stabilization, which marries a mechanically stabilized CCD with high ISO sensitivities for total anti-blur protection.

The FinePix Z100fd features Fujifilm's innovative Face Detection Technology, a one-touch selectable mode that identifies up to 10 human faces in a scene. Face Detection Technology sets the correct focus for a chosen primary face and exposure for all detected faces automatically, regardless of where subjects are located within the frame. It can cope with back-lit scenes and it also comes in handy for capturing the perfect self portrait.

The FinePix Z100fd also includes a new Automatic Red Eye Removal feature that works in conjunction with Face Detection. Red eye is a common complaint given by 60% of digital camera users. The FinePix Z100fd instantly checks each detected face for red eye, and if it's found, corrects it automatically, saving the time consuming process of fixing it in your PC after the image is downloaded.

Cutting Edge Design
Designed for the most style-conscious user, the FinePix Z100fd sports a totally redesigned metal body that is guaranteed to turn heads wherever you take it. From its unique 'diagonal slide' lens cover and illuminated 'Z' logo, to its eye-catching color combinations, the FinePix Z100fd sets a new standard in sophistication. Available in four two-toned color schemes, 'Shell Pink', 'Satin Silver', 'Cappuccino Brown' and 'Tuxedo Black' (a striking black special edition with a contrasting white sliding cover panel), the FinePix Z100fd is sure to stand out in a crowd.

Other noteworthy features found on the FinePix Z100fd include: "The FinePix Z100fd is the perfect digital camera for anyone seeking a combination of high style and cutting-edge features," said David Troy, senior product manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. "We believe that consumers looking for a super-slim digital camera shouldn't have to make compromises on image quality or features."

The FinePix Z100fd will debut in January 2008 at a retail price of $249.95.

About FUJIFILM U.S.A., Inc.
FUJIFILM U.S.A., Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit http://www.fujifilmusa.com.

About FUJIFILM
Fujifilm Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. For more information, please visit http://www.fujifilmholdings.com. All product and company names herein may be trademarks of their registered owners.

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