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Fujifilm FinePix J150w Digital Camera Announced

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The J150w Offers New Features, Style and Affordability

Fujifilm U.S.A. Inc. announced the third model in its recently released J-series digital camera line, the FinePix J150w. As with its J-series predecessors, the FinePix J150w is designed for consumers seeking an affordable digital camera without sacrificing features or style.

J150w

Available in a handsome matte black or stylish brushed silver and housed in a compact metal chassis just 22.6 mm thick, the FinePix J150w conveniently fits into a handbag or pocket for quick accessibility. It incorporates a 10-MegaPixel CCD sensor, an extra-large 3.0" LCD and 5x wide-angle optical zoom lens (28mm-140mm equivalent on 35mm camera) from world-renowned lens brand, Fujinon, that easily captures large groups or distant subjects.

Face Detection with Automatic Red Eye Removal.
Fujifilm's newest J-series models gets an upgrade with the addition of Fujifilm's proprietary Face Detection Technology, featuring Automatic Red Eye Removal. This feature can identify up to six faces in a framed scene, and adjusts the focus and exposure accordingly to ensure natural color and clarity of human subjects in the picture, regardless of background. Plus, after a shot is captured each detected face is instantly checked for red-eye and if it is found, corrected automatically, saving the time-consuming process of fixing it later.

The FinePix J150w also offers the following attractive value-adding features: "We have found that consumers are becoming more educated and are looking beyond the megapixel when purchasing a digital camera," said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. "The new FinePix J150w takes easy to use digital technology to the next level and offers new features such as Face Detection with automatic red eye removal and a 28mm equivalent wide-angle lens, all with a 3" LCD, while remaining at a very attractive price point."

The FinePix J150w will debut in September 2008 with a retail price of $199.95.

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